RoofTechs, a professional roofing company in London, approached SEO Engico to redesign their outdated website and launch a targeted Google Ads campaign to drive more qualified leads. Mark, the business owner, wanted a modern, mobile-optimised site and a paid search strategy that would generate consistent job enquiries without breaking the bank.
Our team delivered a sleek, SEO-ready website combined with a precision-targeted Google Ads campaign, resulting in measurable growth in traffic, engagement, and cost-effective lead generation.
We implemented a dual-track strategy to build a high-performing website and pair it with paid search campaigns built for conversions:
Website Design
Google Ads Campaign
Website Traffic:
+427% increase in organic and paid traffic
Leads Generated:
+312% more qualified enquiries via forms and phone calls
Cost per Lead (CPL):
Reduced by 48% compared to initial weeks
Mobile Conversion Rate:
Up 62% after redesign
Client Feedback
“Our old site didn’t bring in much. Now, we get leads almost daily, and the Google Ads just work. SEO Engico really helped us look and perform like a professional business.”
— Mark, Owner of RoofTechs
How long did the project take?
The entire process took just 4 months from discovery to delivery and optimisation.
Absolutely. We specialise in helping local trades, like roofing, plumbing, and HVAC, grow through conversion-focused websites and paid ads.
Yes. We offer both full rebuilds and targeted website improvements, depending on your goals and budget.
RoofTechs Digital Upgrade
Digital Marketing
Mark S
January 2025
Ongoing
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