Bumblez: E-commerce Launch & Growth

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Project overview

Simon Bowler, a lifestyle entrepreneur, approached SEO Engico to bring his vision for Bumblez, a premium e-commerce brand, to life. With no existing infrastructure, the goal was to build a scalable, conversion-optimised online store and develop a full-funnel marketing strategy to drive traffic, capture leads, and increase sales.

From UX-driven store design to multi-channel marketing campaigns, we created a complete solution that not only launched Bumblez online but also fuelled its rapid early growth.

Challenges & constraints

Our E-commerce & Marketing Solution

Our innovative identity design solution crafted a distinctive visual identity that perfectly reflects the brand’s values and mission. Through a cohesive logo, color palette, and typography, we delivered a unified brand experience that enhances recognition, builds trust, and sets the brand apart.

E-commerce Platform Development

  • Shopify setup with custom theme design
  • Mobile-first UX/UI for high-converting product pages
  • Smart categorisation, filters, and search functionality
  • Payment gateway, shipping rates, and CRM integration
  • Reviews, wishlist, and loyalty integrations for retention

Digital Marketing Execution

  • Google Shopping & Meta Ads campaign setup
  • SEO for product categories and brand pages
  • Email capture via pop-ups and lead magnets
  • Automated email flows: abandoned cart, welcome, post-purchase
  • Content strategy for social media & blogs

Analytics & Optimisation

  • GA4 & Meta Pixel tracking
  • Conversion tracking (add to cart, checkout start, purchases)
  • A/B testing for ad creatives and landing pages
  • Monthly performance reviews and iterative improvements

Results After 3 Months

Website Traffic:
+388% increase in total visitors

Conversion Rate:
+215% growth in online purchases

Email Subscribers:
3,200+ emails collected via lead forms and pop-ups

Repeat Customer Rate:
19.4% in the first 90 days (industry benchmark exceeded)

Client Feedback

“Bumblez started as an idea. SEO Engico turned it into a living, breathing brand. The store design, the campaigns, and the results, better than I imagined.”

Simon Bowler, Founder of Bumblez

Lets address your questions today!

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

No, this was a full-service project including web development, ad management, email marketing, and strategic consulting.

Yes! Whether you’re launching a brand or scaling an existing e-commerce store, we offer tailored packages for setup, growth, and optimisation.

We can audit and upgrade your current platform or migrate it to Shopify/WooCommerce based on your needs.

Project Name

Bumblez: E-commerce Launch & Growth

Category

Ecommerce Solutions

Clients

Simon B

Date

February 2025

Duration

Ongoing

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