PointRoofing, a roofing services website managed by Adam, a web designer and business owner, was hit by a sharp drop in organic traffic. The root cause? Outdated SEO tactics implemented by a previous freelancer, including keyword stuffing, over-optimised content, and poor UX decisions that led to high bounce rates and a loss of Google rankings.
Adam approached SEO Engico to recover lost rankings, rebuild user trust, and position PointRoofing back on page one for its core commercial keywords.
We implemented a full-site SEO and UX rescue plan focused on long-term visibility and user engagement:
SEO Cleanup & Rebuild
User Experience Overhaul
Local SEO Optimisation
Organic Traffic:
+168% increase in traffic compared to pre-recovery period
Keyword Rankings:
7 priority keywords returned to Top 5 positions, including “roof repair London” and “flat roof installation”
Bounce Rate:
Reduced by 41% due to UX and content improvements
Mobile Conversions:
+64% increase in mobile enquiries
“I thought we were done when the traffic tanked. But SEO Engico turned the site around fast, clean code, clean content, and rankings are back. They saved the brand’s credibility.”
— Adam, Owner of PointRoofing
Full SEO recovery including content rewriting, UX design improvements, local SEO, and site-wide technical fixes.
Within 1 month we saw a significant bounce-back in rankings, traffic, and conversions.
Yes. We specialise in SEO rescue and penalty recovery, especially for service-based businesses that have suffered due to outdated or black-hat tactics.
No, our strategies work across industries. Whether you're in home services, retail, or B2B, we tailor the recovery plan to your niche.
SEO Fix & UX Overhaul for PointRoofing
SEO & Web Design
Adam
March 2025
1 Month
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