Ali E, an experienced business owner, partnered with SEO Engico to launch Air Con Ultra, a new e-commerce brand specialising in air conditioning units and accessories. With no existing online store, the goal was to build a fast, SEO-optimised website that would attract organic traffic from day one and convert visitors into customers.
We delivered a full-stack e-commerce setup: from technical SEO and content architecture to UX/UI design and mobile-first performance. Within just one month of launch, Air Con Ultra generated 4 confirmed sales directly from organic search, without any paid advertising.
We implemented a strategic design and SEO foundation tailored for long-term organic growth and immediate sales potential.
E-commerce Website Build
SEO Strategy & On-Page Optimisation
Organic Sales:
4 completed orders directly attributed to unpaid, organic search traffic
Indexed Pages:
All key product and category pages indexed within 10 days
Click-Through Rate (CTR):
Average 3.7% CTR from Google Search (above industry average)
Bounce Rate:
Low bounce rate due to fast loading speeds and high product relevance
“Launching a store from scratch is hard, but SEO Engico made it smooth and effective. We saw our first organic sale in week two, and I didn’t spend a single pound on ads. Couldn’t have asked for a better start.”
— Ali E., Owner of Air Con Ultra
We used Shopify for its scalability, clean architecture, and SEO compatibility, perfect for first-time e-commerce businesses looking to grow organically.
By laying a strong SEO foundation, structuring content for intent-based keywords, and optimising product pages for relevance and trust, leading to organic rankings and conversions.
Yes, when done properly. A well-structured site with targeted content and clean technical SEO can attract and convert users even in competitive niches.
Yes. We offer a complete e-commerce launch package that includes store design, SEO setup, and conversion strategy, all tailored to your product and niche.
E-commerce Store Launch
Web Design & SEO
Ali E
Feb 2024
Ongoing
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