A British entrepreneur setting up a new consumer electronics store in Beirut, Lebanon approached SEO Engico to build a strong, modern, and locally relevant brand identity before launch. The goal was to create a brand that blends British design sensibility with Middle Eastern market appeal positioning the startup as trustworthy, tech-forward, and competitively modern in a saturated electronics retail space.
This project focused exclusively on the initial branding phase, laying the foundation for future website development, digital marketing, and packaging design.
We approached the project with a blend of strategic positioning and minimalist design, tailored for high recognition and scalability across formats.
Brand Discovery & Direction
Visual Identity Design
“The brand identity exceeded our expectations, it felt premium, functional, and modern, exactly what we envisioned. We now have a brand that can grow with us as we prepare to launch the store.”
— Startup Founder, Lebanon Electronics Store
No. This was an initial branding engagement, focused on identity creation and foundational brand assets, ideal for pre-launch or early-stage startups.
That’s planned for the next phase. The brand identity was created with web, mobile, and ad channels in mind for a seamless future rollout.
Yes. We work with startups across regions and industries, from e-commerce and tech to local services—offering branding that’s tailored to local and global audiences.
British Electronics Startup Branding
Branding & Indentity
Mo E
February 2025
2 weeks
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