Be Cool Refrigeration approached SEO Engico in September 2024 to build a stronger digital presence and attract more commercial leads in the London area. As a company offering cold room installations, refrigeration repairs, and air conditioning services, their goal was to improve online visibility, generate high-intent traffic, and position themselves as a reliable, professional HVAC contractor.
With minimal digital infrastructure prior to onboarding, our campaign focused on foundational SEO, paid search, and content strategy to drive measurable growth and long-term ROI.
We implemented a complete digital growth strategy tailored for the HVAC and refrigeration industry:
Search Engine Optimisation (SEO)
Content Strategy & Blogging
Google Ads (PPC)
Email Marketing Setup
Analytics & Tracking
Active Users:
From near-zero to 6,300 active users a growth of 6,495.8%
New Users:
6,200 new visitors, reflecting a 7,187.1% increase
Average Engagement Time:
Increased to 37 seconds, up 198%, showing improved user retention
— Ali E, Owner, Be Cool Refrigeration
A full-service package including SEO, Google Ads, content marketing, email setup, and analytics configuration, customised for the refrigeration and HVAC industry.
The focus was on visibility and positioning, not immediate sales. Lead generation and conversion-focused campaigns followed after traffic foundations were built.
Yes. This model works for electricians, plumbers, builders, and other field service businesses targeting local or commercial clients.
Results vary by industry and starting point, but HVAC businesses with low online visibility often see rapid growth with the right strategy and tracking in place.
Digital Marketing Growth for Be Cool
Digital Marketing
Ali El
September 2024
Ongoing
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