Section
Off-Page SEO
Off-page SEO refers to actions taken outside your website to impact rankings. This primarily involves building high-quality backlinks and brand authority.
While on-page SEO gives you direct control, off-page SEO is about earning trust and authority from external sources. Google views backlinks as "votes of confidence" from other websites. The more quality votes you have, the more trustworthy your site appears.
Link Building
The process of acquiring backlinks from other websites. Quality backlinks remain one of the strongest ranking signals.
Guest Posting
Write valuable content for relevant industry publications in exchange for a backlink.
Broken Link Building
Find broken links on other sites and suggest your content as a replacement.
Resource Page Links
Get listed on curated resource pages in your industry.
HARO & Journalist Outreach
Respond to journalist queries to earn media coverage and high-authority links.
Digital PR
Earn media coverage and brand mentions through newsworthy content and outreach.
Data-Driven Studies
Publish original research that journalists want to cite and link to.
Expert Commentary
Position yourself as an industry expert for journalist quotes.
Newsjacking
Quickly respond to trending news with relevant expert insights.
Press Releases
Announce newsworthy company milestones to relevant media outlets.
Brand Building
Build brand recognition and unlinked mentions that contribute to E-E-A-T signals.
Thought Leadership
Publish unique insights and perspectives in your industry.
Community Engagement
Participate in industry forums, communities, and discussions.
Partnerships
Collaborate with complementary brands for mutual exposure.
Speaking & Events
Present at conferences and webinars to build authority.
Social Signals
While not direct ranking factors, social presence supports brand awareness and content distribution.
Content Amplification
Share content across social platforms to increase reach and potential links.
Influencer Outreach
Partner with industry influencers to amplify your message.
Community Building
Build engaged followings that share and link to your content.
Social Listening
Monitor mentions and engage with conversations about your brand.
What Makes a Quality Backlink?
Not all backlinks are equal. Focus on these factors when evaluating link opportunities:
Domain Authority
Higher authority sites pass more value
Relevance
Links from topically related sites matter more
Editorial Placement
In-content links beat footer/sidebar links
Anchor Text
Natural, varied anchor text is best
Link Velocity
Gradual, natural link acquisition is safest
Dofollow vs Nofollow
Dofollow passes authority, but both have value
Avoid These Black Hat Tactics
- • Buying links from link farms or PBNs
- • Excessive link exchanges
- • Automated link building software
- • Spammy guest posting on low-quality sites
- • Hidden links or sneaky redirects