Aircon Ultra
Building Search Trust From Page 9 to Page 3
How we built search trust for an air conditioning marketplace, moving from position 90 to the mid-20s through patient, structural SEO.
25-30
Avg Position
From ~90
1,000+
Daily Impressions
From tens
Regular
Daily Clicks
From rare
Retained
Trust Status
No resets
Starting Point
In February 2025, Aircon Ultra had almost no real search traction.
Average position sat around 70–90
Impressions were low and inconsistent
Clicks were rare and unpredictable
CTR had no meaning due to ranking depth
The site existed in Google's index, but trust was minimal.
The Challenge
Marketplace sites face a tougher SEO problem than service pages.
Broad keyword competition
Aggregator-style pages
Slower trust buildup
Rankings spread across many queries rather than one core page
The aim was simple but demanding: move out of deep search results and earn consistent visibility.
The Strategy
The focus stayed patient and structural.
Authority Building
- Gradual authority building
- No sudden link spikes
- Emphasis on crawl consistency
- Natural growth curve protection
Site Structure
- Clear category and intent signals
- Internal linking between marketplace sections
- Improved index depth over time
- Wide keyword exposure across long-tail queries
Search Patience
- Teaching Google how to read the site
- Consistency over speed
- Spread traffic to reduce risk
- Increased crawl frequency over time
This was not about fast wins. This was about teaching Google how to read the site.
Performance Breakdown
Phase 1: Indexing and Early Signals
Feb 2025 – Mar 2025
- Positions improved from high 80s into the 50s
- Impressions climbed from double digits into the hundreds
- First repeat clicks appeared
- Google testing the site more frequently
This phase showed Google testing the site more frequently, even without ranking confidence.
Phase 2: Visibility Expansion
Apr 2025 – Jun 2025
- Impressions rose steadily into 500–900 per day
- Rankings moved into positions 40–50
- Clicks became regular rather than occasional
- Average position reached the high 20s
This marked the shift from 'indexed' to 'considered'. Search exposure widened across many queries.
Phase 3: Breakout Pages and Mid-SERP Control
Jul 2025 – Sep 2025
- Rankings stabilised between positions 20–35
- Daily impressions crossed 1,000+
- CTR improved as results appeared higher on page 3
- Early page-2 reach without volatility
Key moment: 28 clicks, 1,873 impressions, avg position 17.1 on 30 Jun 2025. This showed early page-2 reach.
Phase 4: Trust Without Collapse
Oct 2025 – Feb 2026
- Rankings fluctuated but did not reset
- Impressions remained steady even during dips
- Clicks continued daily
- Google kept testing higher positions
This confirms retained trust, not temporary ranking luck. The groundwork for scale is complete.
Key Milestones
30 Jun 2025
28
Clicks
1873
Impressions
17.1
Avg Position
14 Sep 2025
—
Clicks
—
Impressions
12.8
Avg Position
17 Dec 2025
Steady
Clicks
Steady
Impressions
23.6
Avg Position
2 Feb 2026
Daily
Clicks
1,000+
Impressions
27.9
Avg Position
Why This Worked
Search Patience
Marketplace SEO rewards consistency more than speed.
Wide Keyword Exposure
Traffic spread across many long-tail queries reduced risk.
No Artificial Spikes
Growth followed a natural curve, which protected rankings.
Index Depth Improved
Google increased crawl frequency and query matching over time.
Results Summary
Rankings improved from ~90 to ~25–30
Impressions grew from tens to thousands
Clicks shifted from rare to daily
No visibility resets across the year
Key Takeaway
This case proves one thing clearly.
For marketplaces, SEO success is not about jumping to page 1 fast. It is about staying visible long enough for Google to trust the structure, intent, and depth of the site. This is the groundwork stage before scale.
Have a Marketplace That Needs SEO?
We understand the unique challenges of marketplace SEO. Let us help you build the search trust your platform needs.