One Planet Migration Law
Consistent Page 1 Visibility in a Competitive Legal Niche
How we achieved stable top 10 rankings and scalable traffic for an immigration law firm through niche-specific link building and intent-first SEO.
10K-20K
Daily Impressions
Sustained
50-140
Daily Clicks
Consistent
6-8
Avg Position
Page 1
15/month
Links Built
Niche-specific
Starting Point
By late November 2025, the site had already moved out of low-visibility territory. Pages were ranking inside the top 10 consistently, sitting between positions 6 and 8 across a wide set of keywords.
The challenge was no longer "getting indexed" or "getting noticed".
The real goal was scale.
The Objective
Hold stable page 1 rankings in a competitive legal niche
Increase impressions without sacrificing relevance
Turn rankings into predictable daily clicks
Build authority through controlled, industry-relevant links
The Strategy
This phase focused on refinement rather than reinvention.
Link Building
- 15 niche-specific legal links per month
- Focus on relevance over raw link volume
- No sudden spikes or anchor abuse
- Controlled velocity for natural growth
On-Page SEO
- Continued on-page intent alignment
- Service keyword optimization
- Internal linking tightened around money pages
- Content matched to user search intent
Authority Building
- Every link from legal or related sites
- Strengthened topical authority
- Consistent trust signals to Google
- No shortcuts or aggressive tactics
No sudden spikes. No anchor abuse. No shortcuts.
Performance Snapshot
Late November to early February showed strong page-1 exposure across multiple queries.
30 Nov 2025
8,264
Impressions
58
Clicks
7.4
Avg Position
2 Dec 2025
16,569
Impressions
141
Clicks
6.4
Avg Position
4 Dec 2025
16,086
Impressions
143
Clicks
6.3
Avg Position
2 Feb 2026
17,559
Impressions
93
Clicks
7.2
Avg Position
December Stability Phase
During mid to late December, impressions softened slightly due to seasonality, which is normal for legal searches.
Despite that:
Inside top 8
Rankings
Remained daily
Clicks
0.5-0.8%
CTR
Even over the holiday period, the site did not drop out of page 1.
January to Early February 2026
Momentum returned quickly after the new year.
Highlights:
Daily impressions between 14,000 and 21,000
Regular days with 60 to 90 clicks
Rankings holding between positions 6 and 8
Sustained authority rather than short-term luck
Example: 2 Feb 2026
17,559
Impressions
93
Clicks
7.2
Avg Position
Why This Worked
Three things mattered most here:
Link Relevance
Every link came from legal or closely related sites. This strengthened topical authority instead of spreading signals thin.
Controlled Velocity
15 links per month kept growth natural and consistent, which aligns well with how Google evaluates trust in legal niches.
Intent-First SEO
Pages matched what users searched for. Rankings converted into traffic without needing aggressive CTR tricks.
Results Summary
Stable page 1 rankings across core legal terms
10,000 to 20,000 impressions per day sustained
50 to 140 clicks per day without volatility
Predictable performance month after month
Key Takeaway
This case shows what SEO looks like when foundations are in place.
Once relevance and authority align, scale becomes a function of consistency rather than risk. In competitive industries like law, steady growth beats sudden jumps every time.
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