Consistent effort beats sporadic optimization. This checklist covers the recurring SEO tasks you should complete weekly, monthly, and quarterly to maintain and improve your search rankings.
Tasks that directly impact rankings and visibility
Tasks that support ongoing optimization
Regular upkeep to maintain SEO health
Quick monitoring tasks to catch issues early.
Address any new 404s, server errors, or indexing issues
Track position changes for target keywords
Compare week-over-week in GA4
Ensure no penalties have been issued
Respond to Google, Yelp, and industry reviews
Analyze performance and generate insights.
Compare to previous month and same month last year
Identify what's working to replicate success
Identify candidates for content refresh
Identify opportunities to improve title tags/meta descriptions
Track goal completions and e-commerce transactions
Document wins and areas needing attention
Keep your site technically healthy.
Use Screaming Frog or similar tool
Review PageSpeed Insights and GSC CWV report
Ensure new pages are included, removed pages are excluded
Fix or redirect broken internal links
Address any mobile-specific issues
Track speed metrics over time
Create and optimize content for search.
Blog posts, guides, or resource pages
Add new data, examples, or sections
Improve content that's close to ranking well
Identify topics competitors rank for that you don't
Ensure dates, statistics, and references are current
Link from existing pages to new content and vice versa
Build authority through quality backlinks.
Track link profile changes in Ahrefs or Moz
Guest posts, resource page links, partnerships
Identify new link opportunities from competitor links
Request links from sites mentioning your brand
Only if toxic links are detected
Tasks for businesses with a local presence.
Keep profile fresh and engaging
Thank positive reviewers, address concerns professionally
Ensure name, address, phone are consistent everywhere
Track 'near me' and location-based searches
Build authority with relevant local directories
Deeper reviews and strategic planning every 3 months.
Deep dive into all technical aspects
Adjust targets based on performance and market changes
Review competitor rankings, content, and backlinks
Consolidate, update, or remove low-value pages
Ensure optimal link distribution and hierarchy
Add new schema types, fix validation errors
Let our team handle your monthly SEO tasks while you focus on running your business. Get consistent optimization without the time investment.