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Schema Markup Generator

Generate JSON-LD structured data for Google rich snippets. Fill in the fields and copy the code to your site.

Article Fields

Generated JSON-LD

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "",
  "description": "",
  "author": {
    "@type": "Person",
    "name": ""
  },
  "publisher": {
    "@type": "Organization",
    "name": "",
    "logo": {
      "@type": "ImageObject",
      "url": ""
    }
  },
  "datePublished": "",
  "image": "",
  "url": ""
}
</script>

Paste the generated code in the <head> section of your page. Test it with Google's Rich Results Test.

What Is Schema Markup?

Schema markup is structured data you add to your HTML that helps search engines understand your content in a more detailed way. It uses a standardised vocabulary from Schema.org to label things like business details, product prices, review ratings, and FAQ answers. When Google understands your content through schema, it can display rich snippets — enhanced search results with stars, prices, FAQs, and other eye-catching elements that dramatically increase click-through rates.

How to Use the Schema Markup Generator

Select a schema type (Article, FAQ, Local Business, Product, etc.), fill in the fields, and the tool generates ready-to-use JSON-LD code. Copy the code and paste it into the <head> section of your page, then test it with Google's Rich Results Test to confirm it's working.

  • FAQ schema can display your questions and answers directly in search results, taking up more space on the page.
  • Local Business schema helps your business appear in local search results and Google Maps with accurate details.
  • Product schema shows prices, availability, and review ratings right in the search snippet.
  • Article schema helps Google understand your content type and can enable features like Top Stories placement.

Why Schema Markup Boosts Your SEO

Pages with schema markup are eligible for rich results, which stand out visually in search results and get significantly higher click-through rates — some studies show 20–30% more clicks. While schema isn't a direct ranking factor, the increased visibility and clicks it generates send positive engagement signals that can indirectly improve your rankings over time.

Frequently Asked Questions

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