Site Audit Tool

What Is a Site Audit?

A site audit is a comprehensive health check of your website's SEO. It analyses technical factors, on-page elements, content quality, performance metrics, and link structure to identify issues that could be holding back your search rankings. Think of it like a medical check-up for your website — it finds problems before they become serious and gives you a clear action plan for improvement.

How to Use the Site Audit Tool

Enter any URL to run an instant audit. The tool analyses the page across five categories — meta content, headings, links and images, performance, and technical SEO — and generates an overall score from 0 to 100. For a broader view, use the Full Site Crawl to analyse up to 100 pages at once.

• Start with your homepage and most important landing pages — these have the highest impact on your business.
• Focus on fixing errors (red) before warnings (amber). Errors have the biggest impact on your score and rankings.
• Use the Performance tab to check Core Web Vitals — Google uses these as ranking factors for all searches.
• Run the Full Site Crawl to find site-wide issues like duplicate titles, broken links, and non-indexable pages.

What the Audit Score Means

Your audit score is a weighted average across five categories. A score above 80 means your page is well-optimised with only minor improvements needed. Between 50 and 80 indicates several issues worth addressing. Below 50 suggests significant problems that are likely hurting your rankings. The score is a starting point — focus on the specific issues listed in each category rather than chasing a perfect number.

Frequently Asked Questions