The quick numbers
- 480 keywords ranking in Google
- 6,900+ estimated monthly visitors from organic search
- #1 for "hollyday" branded terms (22,200 monthly searches)
- Top 15 for "spa Kansas City" variations (5,400 monthly searches each)
- Multiple top 15 positions across Kansas City spa and med spa keywords
The client
Holly Day Spa is a med spa and aesthetics clinic in Kansas City, Missouri. The med spa industry is competitive locally, with multiple established clinics fighting for the same "spa near me" and "[treatment] Kansas City" searches.
The goal was simple: own local search in Kansas City for spa and aesthetic treatment keywords.
What we did
- Optimised Google Business Profile with complete service listings, professional photos, and a review generation system
- Built individual service pages for every treatment: facials, laser treatments, injectables, body contouring, and skin care
- Created location-optimised content targeting "Kansas City" and "KCMO" keyword variations
- Built local citations across spa directories, health and wellness platforms, and Kansas City business listings
- Implemented local SEO schema markup with MedicalBusiness and LocalBusiness types
- Earned backlinks from local wellness publications, beauty blogs, and Kansas City lifestyle sites
The results
The local SEO strategy created broad visibility across every way someone in Kansas City might search for spa services.
Top performing keywords:
| Keyword | Position | Monthly Volume |
|---|---|---|
| hollyday / hollyday med spa | #1 | 22,200 |
| spa Kansas City Missouri | #11 | 5,400 |
| spa in Kansas City MO | #14 | 5,400 |
| spa KCMO | #11 | 5,400 |
| spas in Kansas City Missouri | #15 | 5,400 |
| Kansas City Missouri spas | #13 | 5,400 |
With 480 total keywords ranking, the site captures traffic across branded searches, location variations, and treatment-specific terms.
The business impact
Med spa treatments average $200-$800 per visit, with many clients booking recurring treatments (monthly facials, quarterly injectables). A single new client acquired through search can be worth $2,000-$5,000 in annual revenue.
With an estimated 6,900+ monthly visitors and a 3% booking conversion rate, the site drives roughly 207 new booking enquiries per month. At an average treatment value of $350, that translates to estimated monthly revenue of $72,000+ from organic search.
The local dominance also reduces dependence on paid advertising, which in the med spa space typically costs $15-$40 per click for competitive terms.
What made this work
The secret was covering every location variation. People in Kansas City search differently: "spa KC," "spa KCMO," "spa Kansas City Missouri," "spas in Kansas City MO." Each variation needs to be targeted, and most competitors only optimise for one or two.
We also made sure the Google Business Profile was treated as a primary ranking asset, not an afterthought. Regular posts, professional photos, complete service listings, and a steady flow of patient reviews all contributed to the local map pack presence.
For any local service business, whether healthcare, fitness, or restaurants, this local SEO playbook delivers consistent results.