Palms Wellington Plastic Surgery (doctornir.com)
556+ Monthly Organic Visitors & 71 Google AI Overview Citations
How a targeted content and link building strategy made doctornir.com the top-ranking plastic surgery practice in Wellington, Florida.
556+
Monthly Organic Visits
Sustained growth
283
Organic Keywords
84 in top 3
325
Referring Domains
2.9K all time
71
AI Overview Citations
20 pages featured
Starting Point
Dr. Nir is a board-certified plastic surgeon in Wellington, FL offering surgical and non-surgical cosmetic procedures. Before we started, the site had almost no organic presence beyond branded searches.
Competing against well-funded regional plastic surgery chains
YMYL niche requiring strict medical content standards
No consistent blog or content publishing strategy
Local visibility limited to branded searches only
This is one of the hardest niches to rank in. Google applies its strictest quality filters to health content, and the competition includes hospital systems with massive budgets.
The Goal
Rank #1 for high-intent procedure keywords in Wellington and West Palm Beach
Build domain authority from scratch in a trust-heavy YMYL niche
Get cited by Google AI Overviews as a trusted medical source
Drive consistent organic patient enquiries without paid ads
The Strategy
A medically-compliant, multi-channel SEO strategy built for a trust-sensitive health niche.
Content Engine
- 10 SEO blogs published every month
- Procedure-specific and local keyword targeting
- Topics from morpheus8 to capsular contracture
- E-E-A-T aligned medical content standards
Technical SEO
- MedicalBusiness and Physician schema
- Article, FAQ, and BreadcrumbList markup
- Internal linking across procedure pages
- On-page E-E-A-T signals throughout
Link Building
- 325 referring domains acquired
- Health directory placements
- Medical content outreach campaigns
- Niche-relevant link acquisition
All organic. Zero ad spend. Built on content authority, local SEO, and medical E-E-A-T signals.
Campaign Timeline
Pre-Campaign: Limited Organic Visibility
Before engagement
- Minimal blog content on the site
- No structured keyword strategy in place
- Organic traffic limited to branded searches
- Local procedure keywords dominated by competitors
The site had strong clinical credentials but almost no search visibility beyond people who already knew the doctor's name.
Campaign Launch: Content + Schema + Links
Launch phase
- 10 SEO blogs per month targeting local and procedure keywords
- MedicalBusiness and Article schema implemented sitewide
- Strategic link acquisition campaign started
- Internal linking across procedure and blog pages
We built the entire content engine from scratch, focusing on procedure-specific keywords with local intent.
Growth Phase: Local Keyword Dominance
Mid-campaign
- Secured #1 for morpheus8 west palm beach
- Multiple breast augmentation queries hit page 1
- Referring domains crossed 300+
- All primary procedure keywords on page 1
The compounding effect kicked in. Each new blog post strengthened the topical cluster, and links amplified authority across the whole domain.
AI Visibility Milestone: 71 Google AI Citations
Ongoing
- 71 Google AI Overview citations across 20 pages
- 1 ChatGPT web citation earned
- 4 Perplexity citations across 3 pages
- Rare achievement for a single-practice medical site
Schema markup and medical E-E-A-T content quality made the site a trusted source for Google's AI. This is exceptionally hard to achieve in YMYL health niches.
Top Keyword Rankings
Multiple high-intent procedure and local keywords ranking on page 1. All organic, zero paid search spend.
| Keyword | Position | Monthly Volume |
|---|---|---|
| morpheus8 west palm beach | #1 | 200 |
| natural looking boob job | #1 | 700 |
| most natural feeling breast implants | #1 | 90 |
| when does capsular contracture occur | #1 | 90 |
| capsular contracture after 10 years | #1 | 70 |
| neograft florida | #2 | 80 |
| liposuction west palm beach | #5 | 150 |
| coolsculpting west palm beach | #7 | 150 |
| can breast implants make you sick | #6 | 200 |
| symptoms of your body rejecting breast implants | #12 | 1,000 |
AI Visibility Results
DoctorNir.com is cited across multiple AI platforms, a direct result of schema markup, E-E-A-T content quality, and consistent medical authority signals.
71
Google AI Overview Citations
20 Pages Featured
1
ChatGPT Web Citation
1 Page Referenced
4
Perplexity Citations
3 Pages Referenced
71 Google AI Overview citations is a standout achievement in a YMYL medical niche, where Google applies its strictest quality filters. This signals that the site's content is considered a trusted, authoritative medical source. Combined with ChatGPT and Perplexity citations, doctornir.com has genuine multi-platform AI visibility.
Why This Worked
Medical E-E-A-T Content
Every blog post followed strict medical content standards with author credentials, disclaimers, and structured headings aligned to Google's health content guidelines.
Schema Markup at Scale
MedicalBusiness, Physician, Article, FAQ, and BreadcrumbList schema directly contributed to 71 Google AI Overview citations and rich results.
Local + Procedure Keyword Strategy
We targeted the exact keywords patients search when choosing a surgeon, combining procedure names with Wellington and West Palm Beach locations.
Consistent Publishing Cadence
10 blogs per month built topical authority across the entire procedure catalogue. Each post strengthened the cluster and flowed authority to service pages.
Results Summary
556+
Monthly Organic Visits
283
Keywords Ranked
6
Keywords at #1
84
Top 3 Rankings
325
Referring Domains
DR 31
Domain Rating
71
AI Overview Citations
$1.1K
Traffic Value / Mo
Data sourced from Ahrefs Site Explorer, doctornir.com, as of March 2026
Key Takeaway
YMYL medical niches are some of the hardest to crack. Google holds health content to its highest standard.
The combination of medically-compliant content, proper schema markup, and consistent link building made doctornir.com not just rank on page 1, but get cited by AI as a trusted source. That is the new standard for medical SEO.
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