Commercial refrigeration and HVAC · London, United Kingdom
UK organic clicks more than doubled, and average position moved from page three to page one.
Be Cool repairs commercial refrigeration across London. We built two layers of search coverage: fault-code guides that earn authority from engineers worldwide, and London commercial terms that bring in the jobs that pay.
The result
What the data shows, and where each figure came from.
UK organic clicks in the latest quarter, up 127%
Up from 4,007 in the comparison quarter.
Average UK search position
Enquiries a month the client attributes to SEO
“They rebuilt our site, sorted the SEO and run our Google Ads, all in one place. We went from barely getting found to a steady run of proper jobs coming in.”
Ali Elm
Be Cool Refrigeration
What else was running
The context you need to judge these numbers fairly.
We also run Google Ads and built the website for Be Cool. Paid search generates enquiries separately, and none of the figures on this page include it. Do not read the organic growth as the whole picture of what the business receives.
The 50+ enquiries a month is Be Cool's own attribution, reported to us. It is not a number we measured in their CRM, so we label it as client-reported rather than presenting it alongside the Search Console data.
Clicks from Turkey and Australia fell over the same period. That is international traffic to the fault-code guides, not the London commercial audience the work targets, so the headline UK figure and the total site figure move in different directions.
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