Most agencies report rankings because rankings are all they ever set up. We start by showing you what organic search is worth to your business today, before you commit a penny to growing it.
Who we do it for
The problem
A ranking table tells you where a page sits. It does not tell you whether the phone rang, whether the enquiry was any good, or whether the deal closed. So the conversation about renewing an SEO budget turns into a debate about whether the work was worth it, with nobody able to settle it.
That is a measurement problem long before it is an SEO problem. Fix it first and everything after becomes a number instead of an opinion.
Phase one, first 30 days
Delivered before any SEO work starts. The output is a figure you have probably never had: what organic search is worth to your business per month, and which searches produce it.
Your key events configured with real values attached, so a demo request and a newsletter signup stop counting as the same thing.
Server-side conversion data through GTM, so the conversions Safari and iOS currently drop are recovered instead of quietly lost.
Every enquiry traced back to the search that produced it, including the phone calls most reporting never sees.
A closed deal traced back to the query that started it, so you are looking at won revenue rather than form fills.
A plain-English session on what organic search is worth to you per month, which queries produce it, and what we would go after first.
What we stand behind
We will not guarantee a ranking or a traffic figure. Those depend on Google and on your competitors, and any agency promising them is either guessing or hoping you forget. The install is ours to get right, so that is what we put our fee against.
Phase two, from day 30
Technical fixes, the pages your buyers actually search for, and the authority work that makes Google trust you for terms worth winning. Every month reports against the baseline we installed, so you can see the figure move. When it does not move, you will see that too, and we will tell you why rather than sending a rankings table and hoping.
What phase two includes
Six disciplines that only work when they work together. We run them as one system, not separate line items on an invoice.
Crawl, indexation, speed and structure fixed so Google can actually read and trust the site.
Content mapped to what your buyers search, built around intent and the money pages, not word count.
Titles, structure, internal links and entities tuned so each page earns the ranking it targets.
Google Business Profile, citations and local pages for businesses that win in a specific place.
Manually vetted links and digital PR that match the competition, no PBNs, no recycled lists.
Plain-English reporting tied to leads and revenue, with the work shown, not hidden.
Proof
Every figure below carries its source and the period it covers. Where a number came from the client rather than our own measurement, it says so. We are building the revenue reporting described on this page into every new engagement, so the proof on this page will get stronger as those baselines run.
Commercial refrigeration and HVAC · London, United Kingdom
Be Cool Refrigeration
9,091UK organic clicks in the latest quarter, up 127%
Search Console · 30 Apr to 29 Jul 2026 vs Aug to Oct 2025
Read the case studyVenture capital · United States
Growth Science Capital
44Live placements, every one indexed
Our delivery records · Feb to May 2026, from our delivery system
Read the case studyB2B terpene supply · United States
Entour™ Brand
969US organic clicks in the latest quarter, up from 63
Search Console · 3 May to 1 Aug 2026 vs Aug to Oct 2025
Read the case studyClient stories
The results spoke for themselves. Traffic doubled in under four months.
Andrew Degryse
CMO, Growth Science Capital
He just continues to go above and beyond. I'll be eternally grateful for all his help.
Simon Bowler
Founder, Bumblez
Working with SEO Engico has been a great experience from start to finish.
Jeff Raber
Founder, Entour™ Brand
What it costs
Start with the baseline. If the number it produces is not worth growing, we will tell you and you have still got the number.
The Revenue Baseline
Delivered before any SEO work starts. You end up with a figure you have probably never had: what organic search is worth to your business per month, and which searches produce it.
If we cannot show you what organic search is worth within 30 days, you do not pay for this phase.
Start with a Revenue BaselineGrowth
The core programme. Technical work, the pages your buyers actually search for, and the authority behind them, reported against your baseline every month.
Three-month initial term, then rolling monthly.
Start with a Revenue BaselineSenior
For competitive markets, larger sites, or where more than one brand is in play. Same work, more of it, with senior time on the strategy rather than the checklist.
A senior in-house SEO runs around $80,000 a year before tools, training and the risk of them leaving. Building comparable link output in-house runs $3,000 to $4,000 a month once you count salary, tooling and turnover. The Revenue Baseline is priced as its own piece of work rather than given away, because a free audit gets treated like a free audit.
Straight answer
FAQ
Because otherwise neither of us can tell whether the work paid for itself. If we start optimising before there is a baseline, every result afterwards is an argument rather than a number. It also means you find out what search is already worth to you, which is often the most useful thing we tell a client all year.
Most companies do, and most of those setups count form views as conversions, miss phone calls entirely, and have no revenue values attached. We audit what is there, keep what works and fix what does not. If your setup is genuinely complete we will tell you and the baseline gets cheaper.
No. Those depend on Google, on your competitors and on things outside our control, so guaranteeing them would be dishonest. We guarantee the part we do control: if we cannot show you what organic search is worth to your business within 30 days, you do not pay for that phase.
Technical and on-page fixes usually move something within four to eight weeks. Compounding gains in rankings and enquiries typically land across three to six months, depending on the niche and how much authority the site already has. We are not going to pretend otherwise.
Yes, and it often works better that way. The baseline install is the part in-house teams rarely have time to do properly, and once it exists your own reporting gets more useful whether we do the SEO or you do.
Three months on the Growth retainer, then rolling monthly. Three months is not a lock-in tactic, it is roughly the point at which technical and on-page work starts showing up in the data. If the work is not moving the number that matters, you can stop.
Whatever the baseline said matters most: technical fixes, content, on-page work and authority building, prioritised by impact. You see the work shipped and the result, not a vague activity log.
Against the Revenue Baseline first, so leads and revenue lead the report and the rankings and traffic sit behind them. That is the whole reason we install the measurement before starting.
Yes. For location-based businesses we cover Google Business Profile, citations and local landing pages alongside the core SEO work.
Where to go next
Start with the baseline. You get the number first, and the decision about what to do next gets a lot easier once you have it.