Meta Ads that bring enquiries, not likes.
Facebook and Instagram campaigns for service businesses. We set up the tracking before any budget goes live, so Meta learns from real enquiries and you see your cost per lead.
Ad spend paid straight to Meta on your card. Fee quoted in writing.
- Tracking set up first
Set up before day one
- 1Meta pixel on your site
- 2Conversions API from the server
- 3Each lead matched to the ad that brought it
- 4Good leads fed back so Meta finds more like them
What you get
We run our own Meta lead campaigns on this setup. Our lead event scores 9.3 out of 10 for match quality in Meta Events Manager (October 2026).
- Tracking before spendThe Meta pixel and Conversions API set up and tested first.
- Campaigns aimed at leadsOptimised for enquiries, not likes, views or clicks.
- Ads that get testedDifferent hooks and formats run against each other. The winners get the budget.
- Landing pages that matchThe page people land on says what the ad promised.
- Good leads fed backWhere your CRM allows it, Meta learns which enquiries became customers.
- Cost per lead, every monthLeads, cost per lead and what happened to them. Not reach and likes.
What it costs
- Fixed monthly fee
- Quoted in writing after a call, once we know the campaigns and creative you need.
- Your ad spend
- Paid straight to Meta on your own card. We never hold or mark it up.
- The account and pixel stay in your name
- Weekly updates, monthly report
- Works alongside your Google Ads
Right for you if
- Your offer looks good in a photo or a short video
- You can reply to new enquiries the same day
- You want leads you can count, not likes
Not for you if
- You want a guaranteed number of leads
- You only want more followers
How it starts
- 1
Meta Ads call
What you sell, who buys it, and whether Meta or Google should come first.
- 2
Set up
Tracking tested, ads and landing page ready, before any money is spent.
- 3
Launch and improve
Weekly changes to ads and audiences, and a monthly report on leads.
FAQ
Questions before you book.
Google catches people already searching for what you sell. Meta reaches people before they search, so it suits offers that look good in a feed. Many service businesses start with Google and add Meta. We will tell you which on the call.
We quote the management fee in writing after a call, once we know how many campaigns and how much creative you need. Your ad spend is paid straight to Meta on your own card.
Yes, through your Business Manager, so you keep ownership of the account, the pixel and the data. If you do not have one, we set it up in your name.
Meta needs some data before it settles, so the first weeks are about finding which ads and audiences work. We tell you what we are seeing every week rather than waiting for a monthly report.
Find out if Meta Ads will work for you.
Book a Meta Ads call. If Google Ads would serve you better, we will tell you.