B2B terpene supply · United States
US organic clicks went from 63 to 969 a quarter, and organic now converts nine times better than direct.
Entour™ supplies terpenes to other businesses, which means a small number of the right visitors matters far more than raw traffic. We rebuilt the site, ran the SEO and built the links, and this is the one account where we can follow the whole chain from a placement through to a transaction.
The result
What the data shows, and where each figure came from.
US organic clicks in the latest quarter, up from 63
Organic converts better than direct traffic
16 transactions from 3,420 organic sessions, against 12 from 22,615 direct.
Live link placements built
“They handled the website, the SEO and the whole funnel and CRM behind it. Everything finally connects, and we can see exactly where every lead comes from.”
Jeff Raber
Entour™ Brand
What else was running
The context you need to judge these numbers fairly.
Organic revenue in GA4 is $2,823 across the last 12 months, which is small in absolute terms. Entour™ takes a large share of orders through their own ordering app and Square, so revenue that organic search started does not always reach GA4 ecommerce. That gap is precisely why we now install measurement before starting any SEO.
The nine-times figure is a conversion rate comparison, not a volume claim. Direct traffic is far larger, and some of it will be people who first found the site through search and returned later.
Ahrefs puts the domain at DR 43 with 496 live referring domains. We built 47 of the live placements, so the rest either predate our work or came from elsewhere.
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