The quick numbers
- 5,391 keywords ranking in Google (US)
- 9,100+ estimated monthly visitors from organic search
- #2 for "binoids" (27,100 monthly searches)
- #10 for "binoid" (27,100 monthly searches)
- #14 for "endoca" (74,000 monthly searches)
- #16 for "mellow fellow" (27,100 monthly searches)
The client
CBD.co is one of the largest CBD and hemp product marketplaces in the US, carrying brands like Binoid, Endoca, Mellow Fellow, Cycling Frog, and Lazarus Naturals. They sell CBD oils, gummies, vapes, pet products, and THC-P products across multiple categories.
We worked on this project as a white-label link building partner through another agency. CBD is a heavily regulated niche where major ad platforms restrict advertising, making organic search the primary growth channel.
What we did
- Built a steady pipeline of niche-relevant backlinks from health, wellness, and lifestyle publications
- Delivered all work through a white-label partnership with detailed reporting for the managing agency
- Targeted link placements on sites that accept CBD and hemp-related content (many publications have strict editorial policies around cannabis products)
- Distributed links across category pages and individual brand pages to spread authority across the marketplace
- Ensured all placements met editorial guidelines and avoided regulatory compliance issues
The results
The link building campaign strengthened the site's authority across thousands of product and brand keywords.
Top performing keywords:
| Keyword | Position | Monthly Volume |
|---|---|---|
| binoids | #2 | 27,100 |
| endoca | #14 | 74,000 |
| binoid | #10 | 27,100 |
| mellow fellow | #16 | 27,100 |
| lazarus cbd | #21 | 22,200 |
| cycling frog | #48 | 27,100 |
| gummies for sleep | #71 | 27,100 |
The site ranks for 5,391 keywords spanning brand names, product categories, and informational CBD queries.
The business impact
CBD e-commerce has average order values of $45-$80, with subscription and repeat purchase rates higher than most e-commerce categories. With an estimated 9,100+ monthly visitors and a 2.5% conversion rate, the site drives roughly 228 orders per month from organic search.
At a $60 average order value, estimated monthly revenue from organic search sits around $13,700. More importantly, organic search provides a reliable acquisition channel in an industry where paid advertising options are severely limited.
The equivalent paid traffic for these keywords (where ads are even allowed) would cost an estimated $20,000+ per month, making the link building investment significantly more cost-effective.
What made this work
CBD SEO is difficult for two reasons: regulatory restrictions limit what you can say in content, and many publishers refuse to link to CBD sites. Finding relevant, authoritative sites that accept wellness and hemp content requires specialist outreach.
Our white-label link building approach worked because we had existing relationships with health and wellness publishers who understood the difference between compliant CBD content and the grey areas they wanted to avoid. Every placement was editorially reviewed and met both publisher guidelines and industry compliance standards.
For any brand in a regulated niche, whether CBD, finance, or healthcare, link building requires extra diligence. But the ROI is higher precisely because competitors find it harder to replicate.