All case studies

Immigration law · Australia

From a site migration to 13,274 organic clicks a quarter in Australian immigration law.

We moved One Planet Migration Law onto a new site without losing rankings, then built out coverage of the questions Australian migration applicants were actually searching. Organic clicks from Australia have grown in every quarter since we started measuring.

Website migrationSEOMarketing funnel

The result

What the data shows, and where each figure came from.

13,274

Organic clicks from Australia in the latest quarter

Search Console30 Apr to 29 Jul 2026
5.4x

Growth in Australian clicks across three quarters

2,451 then 6,641 then 13,274 in consecutive quarters.

Search ConsoleNov 2025 to Jul 2026
#2 to #4

Positions held across the Australian points-system cluster

Search Console30 Apr to 29 Jul 2026
They migrated our site without losing a single ranking, then grew the SEO and built a funnel that keeps enquiries coming in. Smooth from start to finish.
Tina

Tina

One Planet Migration Law

What else was running

The context you need to judge these numbers fairly.

Search Console data for this domain begins in late 2025. Earlier windows return zero, which reflects when the property started collecting data rather than a site with no traffic. We have not published a before figure we cannot evidence.

A large share of the recent growth comes from queries about changes to the Australian points system. That is a real commercial audience, but it is tied to a legislative change and the search volume behind it will not hold at this level indefinitely.

Clicks are not enquiries. We report the click and position data we can verify in Search Console, and we do not convert it into a lead or revenue figure we have not measured.

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