Friday newsletter

One SEO email a week. Worth opening.

Most marketing emails are a waste of your morning. This one is a short, honest note from me on what is actually working in search and AI right now, and what is being sold to you that isn't. No fluff, no jargon, just what I'm seeing week to week.

One email a week. No spam, no sales pitch you didn't ask for. Unsubscribe in one click whenever you like.

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What lands in your inbox

A four-week rotation, so it never gets samey.

Teardowns

I pull apart a real website and show you exactly what is costing it leads, and how I would fix it.

Tactics

One specific change you can make this week. The kind of thing that takes 15 minutes and actually moves a page.

Trends

What is changing in Google and AI search, in plain English, with the bit nobody else writes: what it means for your business.

Wins

A real client result, in the numbers that matter. Jobs booked, sales made, phones ringing. Not rankings and traffic charts.