For law firms
Law firm SEO for Google and ChatGPT.
People looking for a lawyer search Google or ask ChatGPT, and the two don't pick the same firms. We work on both: pages that rank for the cases you take, and the rankings and records ChatGPT checks before it names anyone.
SEO and AI search in one retainer, from $4,500 a month.
- No paid “best lawyer” spots
- An attorney approves every page
- Rolling monthly after 3 months
Google vs ChatGPT, New York
car accident lawyer new york
Law firms on Google's first page
ChatGPT named 1 of the 10and a firm that isn't on page 1 at allWhat we found in our own tests of personal injury firms
73%
of the typical firm's non-brand traffic came from searches that also showed the map pack
Median of 11 firms in 8 US cities. DataForSEO estimates, October 29, 2026.
12 of 98
sources ChatGPT cited for the best injury lawyer in 4 cities were law firm websites
32 ChatGPT answers with web search, October 27, 2026.
$163
median Google Ads cost per click on the hire-intent searches those firms win
Same 11 firms. Range $71 to $237.
Read the 90-day plan
Watch
The 90-day plan, in ten minutes.
What we'd do for a firm in the first two weeks, then in months one, two and three, with personal injury in New York as the example. Every number on screen comes from searches we ran ourselves.
What the work covers
- Where you stand, on bothYour case types searched from each city you serve, on Google and in ChatGPT. Who gets named, and every source ChatGPT cites.
- Pages people hire fromOne page per case type, city or language you take, built in the order the search data says, not on a blog calendar.
- A map listing for each officeGoogle Business Profile categories, services, hours and photos, and a steady flow of real client reviews.
- The rankings ChatGPT readsSubmissions to the rankings and directories that publish how they choose lawyers. Earned, never bought.
- Bio pages that match the barEach attorney's page agrees with their registration: full name, bar admissions, cases they handle, lists they're on.
- Measured on what pays youFour numbers a month: visits from people looking for a lawyer, calls and forms by page, map pack position, and ChatGPT's answer for your city.
A law firm we work with
One Planet Migration Law, in their numbers.
An immigration law firm in Australia, not US personal injury. It's the law firm result we can show with real numbers today, so here it is, with the source on every figure.
Client result
5.4x more organic clicks
“Our website traffic was sitting at around 700 to 800 visits a month, and now we're at around 5,000.”
Tina Nematian, Founder and Principal Lawyer, One Planet Migration Law
Read the case studyWhat it costs
- Free
- The law firm playbook, and a first check of ChatGPT and the map pack for your main case type and city.
- $4,500 a month
- Growth: SEO and AI search for one office and its main case types.
- From $7,500 a month
- Senior: several offices, several practice areas, or the toughest cities.
- Three months on Growth, then rolling monthly
- An attorney at your firm approves every page
- We never promise a ranking or a ChatGPT mention
Right for you if
- You take cases in specific cities and want more of them from search
- Other firms get named by ChatGPT in your city and yours doesn't
- Someone at the firm can review a page within a week
Not for you if
- You want a paid spot on a “best lawyer” list
- You need signed cases this month
- Nobody at the firm can review what we write
How it starts
- 01
Book a call
Tell us the cases you take and the cities you take them in.
- 02
We check your city
We ask ChatGPT about your main case type in your city and look at your map pack, then walk you through what we find.
- 03
Fix, then build
Profiles, reviews and bio pages first, because they touch searches you already show up for. Then the pages people hire from.
- 04
Report what pays
The same four numbers every month, against the baseline from week two.
The team
The people who do the work.
Every client gets a login to our portal, where you can read your reports, approve work before it goes live and message the team directly.
Jhonty BarretoFounder 
Priyanshu BishtSEO Executive 
Priyam GoyalCo-Founder 
Shaurya SinghSEO Executive
FAQ
Questions law firms ask before they start.
Nobody can promise that. ChatGPT decides who to name, and its answer changes from one ask to the next. What we can work on is what it reads first. In our test of 32 answers, 62 of the 98 sources it cited were legal rankings and 21 were bar, court and referral sites. We get your firm onto the ones that fit, then ask the same question every month and write down what changes.
No. ABA Model Rule 7.2(b), which most states have a version of, says a lawyer can't give anything of value for a recommendation. So a place on a ranking has to be earned. We work on rankings that publish how they choose. Chambers says submitting is free, and Doyle's Guide says its rankings cannot be purchased.
We draft them, and an attorney at your firm approves every page before it goes live. Attorney advertising rules apply and they differ by state. Texas, for one, wants most advertising filed with the State Bar. It adds a few days per page, and it's worth it.
Fixes to your Google Business Profile, reviews and attorney bio pages can move things within weeks. New pages can take weeks or months to rank, and nobody controls what ChatGPT says. What 90 days does get you is the groundwork done in the right order, and a baseline to measure against every month after. We won't promise rankings in 90 days.
No. Personal injury is where we've run the most tests, so it's the example in our playbook and videos. The same steps apply to family, immigration, criminal defense and estate planning firms. Our longest-running law firm client is an immigration firm in Australia.
SEO and AI search sit in one retainer: Growth at $4,500 a month, or Senior from $7,500 a month for several offices or the toughest cities. Three months on Growth, then rolling monthly. The playbook and the first check on your city are free.
Search Console, Google Analytics, your Google Business Profile and, if you can, your intake or case management system. Without that last one we can count calls and forms, but not signed cases.
Didn't find your answer? Ask us on a call
Next step
Find out who ChatGPT names in your city.
Book a call. We'll ask ChatGPT about your main case type in your city before we talk, and show you every source it cites.