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Where AI meets search strategy. Long-form analyses of how AI tools change SEO work.
This section is the deeper analysis pieces about how AI is reshaping the SEO discipline itself. Workflow shifts, agent-driven traffic, content production at scale, the tools that change what a one-person SEO team can do. Read this when you have time to think, not when you are firing-fighting.
I write these to make sense of a fast-moving field. Where I cite a tool or a tactic, I link to where I tested it. Where I am still uncertain, I say so out loud. Treat this section as field notes from someone running an SEO agency through the AI shift, not a settled-science playbook.
Everyone is talking about AI agents for SEO. I spent two weeks testing the ones that actually exist. Here is what they can do, what they fake, and why I still do 80% of my work manually.
The AI content detection debate is everywhere. After almost a decade of watching Google updates come and go, here is what I have learned about what Google actually penalises and what it does not.
ChatGPT, Perplexity, and Gemini are answering questions your customers used to Google. Here is how to make sure your brand shows up in those answers, based on what I have seen work across 30+ client sites.
Gemini search is growing 46% quarter over quarter. After 6 months of monitoring how Gemini cites content differently from Google and ChatGPT, here is what I have found works.