Category
Case Studies
Real client results and SEO wins. How we earned rankings, traffic and revenue, with the numbers.
Real client work with real numbers. This section is where I publish the campaigns we ran, the rankings and traffic they earned, and the choices behind them. No invented metrics, no vanity charts.
Read these to see what a 90-day or 12-month SEO programme actually looks like from the inside. Each case study includes the starting position, what we changed, what we learned the hard way, and the outcome with timestamps so you can judge it for yourself.

From 19 Clicks to 3.2 Million to Zero: The Grokipedia SEO Timeline
I've been doing SEO long enough to know that when something grows too fast, you should pay attention. Grokipedia launched with 885,279 AI-generated articles, hit 3.2 million Google clicks in 60 days, then crashed across Google, AI Overviews, and ChatGPT simultaneously. Here's the full timeline and what it means for anyone publishing content at scale.
More articles coming soon.
Browse all articles