February 2026 Discover Update: Why 21 Days Changed Everything
Google's February 2026 Discover update took 21 days to roll out. Learn why this core algorithm change is different and how it affects your traffic.
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Content SEO
Topic clusters, briefs and on-page content strategy. How to write what ranks.
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Content SEO is the bridge between research and ranking. Topic clusters, briefs, on-page structure, internal linking, the bits that turn a draft into a page Google trusts. This section is for writers, editors and SEO managers who want their content to actually earn the rankings it was scoped for.
Read this when you are setting up a content engine or trying to fix one that has plateaued. I include the templates and decision trees I use on real client work, so you can adopt or adapt them without starting from a blank page.
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