Category
Crawlability, indexing, Core Web Vitals and schema. Technical SEO that actually moves rankings.
Technical SEO is the floor your content sits on. If crawlability, indexing or Core Web Vitals are broken, everything else suffers. This section covers the audits, fixes and platform decisions that quietly decide whether your pages even get a chance to rank.
I write these from real audits, not theory. Site speed work, schema rollouts, log file passes, faceted navigation cleanups. If you run an in-house team or a developer-light agency, these posts give you the working knowledge you need to ship the fix without paying for a 3-month engagement.
I audited five e-commerce sites this quarter. All five were burning crawl budget on filter URLs and broken pagination. Here is the fix I use, with code.
I've run six migrations in the last year. Two lost AI citations even though Google rankings held. Here's the full 2026 playbook with the AI layer the other checklists skip.
I pulled internal link graphs from 300 client and prospect audits. Three patterns consistently move rankings and AI citations. The other one looks tidy and does almost nothing.
Programmatic SEO can generate thousands of ranking pages or get your site penalised. After building programmatic systems for multiple clients, here is where the line is and how to stay on the right side.
Google dropped its stated crawl limit from 15MB to 2MB. I tested 200 client pages to see which ones are at risk.
Google is dropping book actions, course listings, fact check and more. Here is what structured data actually matters now.
Google Search Console now offers weekly and monthly views. Learn what changed in December 2025 and how to use these new filtering options.
Google deleted JavaScript SEO accessibility guidance without warning. Should you trust their rendering claims or verify? Critical insights for developers.
Yoast's schema aggregation could change how AI agents read your site. Revolutionary feature or just hype? Here's what you need to know.
Google quietly rolled out an AI configuration tool for Search Console. Here are 5 critical changes that will impact how you manage search data.
Prioritize fixes that move core web vitals and index coverage.