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SEO Basics

Foundations for new practitioners. Plain-English guides to how search engines work in 2026.

8 articles

Most SEO content assumes you already know the terminology. This section starts from the floor. What SEO actually is, how Google decides what to rank, the difference between on-page, off-page and technical, and the smallest set of moves that get a new site visible.

Read this if you are new to SEO, hiring an agency for the first time, or trying to make sense of advice from three different consultants who all contradict each other. I keep these short, plain-English and tied to one practical thing you can do today.

Technical SEO Fundamentals That Actually Matter (2026)
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Technical SEO Fundamentals That Actually Matter (2026)

Learn the technical SEO fundamentals that drive rankings. Covers crawlability, indexing, Core Web Vitals, schema markup and site architecture.

13 min
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