Reporting

SEO reporting is where good campaigns get killed by bad dashboards. This section covers the metrics that prove value to a CMO or a founder, the dashboards I build for clients, and the way I frame wins and losses so the right calls get made.

Read this if you have ever been on a stakeholder call where keyword charts felt like the wrong answer to the real question. The posts focus on revenue, leads, branded vs non-branded segmentation, and the GSC and GA4 setups behind them.