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SEO for medical and health practices. YMYL, local search and content strategies that win patients.
SEO for medical practices is its own thing. Google treats health pages under YMYL standards, which means the bar for trust signals, author credentials and on-page quality is higher than almost any other niche. Cut corners here and your rankings just do not move.
This section is for practice owners, marketers and agencies working with doctors, dentists, plastic surgeons and other clinical practices. The posts cover Google Business Profile, schema for medical pages, getting reviews, and writing patient-facing content that meets YMYL without sounding like a brochure.
I have run SEO for dental practices across Australia. Here is what moves the needle: Google Business Profile, service pages, reviews, and local content that targets the searches patients actually make.
Most guides on SEO for doctors are written by agencies trying to sell you something. This one is written by someone who has actually done it. Here is what works for medical practices in 2026.
Patient reviews are one of the top 3 local ranking factors. Here is how medical practices build a review generation system that works without making anyone uncomfortable.
Most medical websites have the wrong content. Here is the content framework I use for healthcare clients: what pages to build, what topics to write about, and how to meet Google YMYL standards.
YMYL is not a penalty. It is a quality bar. If your website covers health, finance, or safety topics, Google applies stricter evaluation criteria. Here is exactly what that means and how to meet the standard.