SEO

This is where I file everything that does not fit a single sub-topic. Strategy notes, account observations, things I have learned the hard way on client work. If you are running SEO inside a business or agency, most of what I write here is meant to save you a week of guessing.

I write from the practitioner side, not the conference-deck side. The posts focus on what moved a result, what failed, and what I would do differently. There are real numbers and real timeframes in most of them. Read this section if you want SEO without the buzzwords or the lecture.